We have a purpose
because you do.

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About Us

About Us

What do we do?

We lead with strategy in purpose-driven marketing. We partner with visionary brands to weave authentic stories that ignite connection and inspire action, all while relentlessly pursuing innovation, progressive growth, and performance. No more marketing confusion, just clarity and confidence. Beyond campaigns, we build movements. Join us in creating a lasting impact for your brand and the world.

How do we do it?

Our expertise is in delivering distinct competitive advantages that attract your ideal customer or donor. We get the unique challenges that arise when your mission is to create positive change, or you’re a small but mighty business, and we’re here to guide you every step of the way. Let us simplify your marketing and amplify your impact – freeing your time for what matters most – your mission.

Partner with us if you want:

  • Budget-smart solutions that amplify your voice so that your message reaches far and wide.
  • Success measured in terms of real change, not just clicks.
  • Unique messaging that builds community and cuts through the noise.
  • A partner who bridges the gap between your marketing goals and your resources.
  • Sound marketing strategy that ignites passion and drives action.
  • A team who will maximize your marketing muscle.

Testimonials

Testimonials

Clients choose us for exceptional results, clear communication, and transparent purpose drive marketing strategies. We give personalized attention to every  one, empowering them to thrive and drive positive change. Focus on your purpose, we’ll handle the rest.

Meet Your Strategic Marketing Partner
From the very beginning, Applewhite took the time to understand my business goals and created a customized marketing strategy to achieve them.
Jason Beale
Jason BealeLegna Business Group
We were looking for a marketing agency that could help us tell our story and engage more supporters. This Applewhite Agency exceeded our expectations in every way.
Jewell Chapman Jet One Media
Jewel ChapmanJet One Media
The Applewhite Agency is a true partner. They've helped us grow our business and our impact through innovative marketing strategies and a deep commitment to our shared values.
Princess Castleberry Go Beyond Well
Princess CastleberryGo Beyond Well
Working with The Applewhite Agency has been a game-changer for our business! The creativity and attention to detail that they brought to our project was unmatched.
Minito Reasor H R Solutions
Minito ReasorMinito Reasor HR Solutions

Behavior Based
Solutions Framework

Behavior Based Solutions Framework

If you’re reacting to the market, you’re already behind. For our clients, we provide proactive marketing plans based on science, strategy, and storytelling — creating a sophisticated foundation for planning, executing, and spreading your brand’s mission.

Learn how behavior-based solutioning will maximize your budget.
million U.S. consumers are motivated by company purpose to buy goods and services.
0
of Gen-Z + Millennials believe a brand should have a Purpose they personally believe.
0
of customers plan to make more sustainable or ethical purchases over the next six months.
0
of customers believe that ethical corporate practices and values are an important reason to choose a brand.
0

Services

Consultation​

Every Advisor needs an Advisor. We eliminate confusion by guiding you with straightforward consultation to help you achieve your desired outcome.

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Problems We Solve:

People and Organization:

Together, we will improve your performance by ensuring your people can deliver on your strategy.

Sales and Marketing:

Let us advise you on how to deliver better, faster, and smarter - helping you to build a more customer-focused, growth-oriented organization.

Marketing Strategy & Implementation

Our strategy-first approach determines the perfect place to dig in and dominate the market. We then create progressive end-to-end solutions that will ensure that you do.

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Problems We Solve:

Our strategy first approach eliminates the budgetary waste associated with non-performing, ad-hoc marketing activities. We creatively and scientifically position you as the ideal choice for your customers.

  1. Positioning Strategy
  2. Integrated Marketing Campaigns and Implementation
  3. Audience Persona
  4. Journey Mapping
  5. Performance Measurement & Optimization

Content Marketing with Digital Capabilities

The most effective content is valuable and laser-focused. We develop optimized content with clear objectives to attract, delight, and convert target users.

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Problems We Solve:

We help you stand out in a massive digital sea by crafting meaningful written content that increases brand awareness, grows sales, improves engagement, and generates customer loyalty.

  1. Content Marketing Strategy
  2. Email Marketing
  3. Social Media Marketing
  4. Podcast Development
  5. Webinar Development

Special Events and Experiential Marketing

We build memorable experiences on and offline, seizing the opportunity to strengthen the connection between our clients and their customers.

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Problems We Solve:

We create memorable, impactful experiences that resonate with audiences, transforming the perception of your brand while creating brand evangelists, increasing customer loyalty, and generating growth.

  1. Event Development and Marketing
  2. Strategic Research and Concept Development
  3. Creative Design and Content Development
  4. Digital Development: Web, Social, Mobile, and Interactive
  5. Event Logistics Planning and Execution
  6. Sponsorship
  7. Tradeshow Activations
  8. Annual meetings such as all-hands and conferences

Interim Marketing Services

Gaps are meant to be filled. We seamlessly integrate into existing teams to fill capability gaps and increase capacity for the short or long term.

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Problems We Solve:

Whether you need to address a leadership opportunity with an expert who instantly becomes a part of the team or fulfill a specific marketing role or tactic on your team, we bridge the gap ensuring your team is able to continue to run smoothly.

  1. Streamlining production and lower turnaround times
  2. Restore balance and productivity to your marketing department
  3. Refocus your marketing efforts on revenue production

Branding Strategy

Branding goes beyond a logo and a website with coordinating colors. We build authentic, memorable brands customers connect with.

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Problems We Solve:

We build brands that customers easily recognize, gravitate to and trust over the competition.

  1. Brand Identity
  2. Brand Strategy
  3. Visual Branding
  4. Physical and digital asset design

Purpose Identity & Positioning

Your purpose is paramount. We cohesively and systematically build your business with conviction.

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Problems We Solve:

After clearly defining your purpose, we purposefully position your brand competitively while amplifying the positive impact you have on your customers and society.

  1. Purpose Statement
  2. Purpose Positioning and Identity
  3. Donor communications audit and recommendations

Storytelling & Messaging

Your mission-driven work is essential to society, but have you left much of the story untold? We create a case for your cause that ignites and unites your audience.

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Problems We Solve:

We create effective, behavior-driven storytelling. We intentionally craft each message to authentically tell the right story, to the right people, at the right time.

  1. Messaging Framework
  2. Storytelling Framework
  3. Video and Animation

Training & Workshops

Our marketing experts will improve your team's strategic thinking while providing them with tools that can be implemented immediately on the job.

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Problems We Solve:

Our workshops will enable your team to identify opportunities that deliver value, maximize your purpose positioning, and execute the strategic marketing direction of your company, department, or product line.

  1. Personal Branding
  2. Purpose Positioning
  3. 360 Empathy - Determine customers’ unmet needs to support them more effectively.
  4. DACUM - An comprehensive assessment to understand the duties and responsibilities of each marketing role to expose areas where more value can be delivered.

Insights

Purpose Driven Brands’ alongside logos of Whole Foods, Tesla, Disney, Dove, Patagonia, Harley-Davidson, Nike, and TOMS

Purpose

4 Jan 2026

A Mission Statement Doesn’t Make You Purpose-Driven

A mission statement isn’t enough. Learn what actually defines a purpose-driven brand, why clarity breaks down in growing organizations, and how purpose should guide strategy.

Jordette Applewhite

A mission statement isn’t enough. Learn what actually defines a purpose-driven brand, why clarity breaks down in growing organizations, and how purpose should guide strategy.

Non Profit Leaders, Purpose, Strategy

29 Sep 2023

Part I Interview | Chris Lambert, Author of Next Level Non Profit

Join us as we sit down with Chris Lambert, the CEO and Founder of Life Remodeled and author of Next Level Non-Profit, a must-read playbook for non-profit and for-profit businesses looking to build a killer team and scale their impact.

Jordette Applewhite

Join us as we sit down with Chris Lambert, the CEO and Founder of Life Remodeled and author of Next Level Non-Profit, a must-read playbook for non-profit and
How to create a winning purpose positioning strategy | The Applewhite Agency

Marketing, Strategy

30 Aug 2023

How to Create a Winning Purpose Positioning Strategy

Positioning a brand, product, or service isn't automatic. It takes forethought, intentionality, and decisiveness. Join us as we break down the choice cascade framework we use to create game-changing, winning purpose positioning strategies for our clients.

Jordette Applewhite

Positioning a brand, product, or service isn't automatic. It takes forethought, intentionality, and decisiveness. Join us as we break down the choice cascade framework we use to create
Brand of Brothers | The Applewhite Agency

Branding, Strategy

14 Aug 2023

Part 1 of 3: Brand of Brothers: Affinity, Equity, and Loyalty: Who are they?

Branding goes beyond mere visuals – it's a family affair with its own stars. While logos and websites shine brightly, there's a trio of unsung heroes that breathe life into your brand. Meet the enchanting siblings: Brand Affinity, Brand Loyalty, and Brand Equity.

Jordette Applewhite

Branding goes beyond mere visuals – it's a family affair with its own stars. While logos and websites shine brightly, there's a trio of unsung heroes that breathe

Marketing, Strategy

9 Aug 2023

How Confusing Your Marketing Strategy and Plan Can Damage Your Purpose-Driven Brand

Understanding the disparity between a genuine marketing strategy and a mere plan can be the key to unlocking success. We'll guide you through the intricacies and provide insights that will empower you to distinguish between the two.

Jordette Applewhite

Understanding the disparity between a genuine marketing strategy and a mere plan can be the key to unlocking success. We'll guide you through the intricacies and provide insights
Era Liquid Detergent Proctor and Gamble

Behavioral Science, Branding

6 Aug 2023

Unveiling the Psychology of Rebranding

Understand how rebranding influences purchasing behavior. Dive into the subconscious realm of familiarity and discover the delicate balance between refreshing a brand and preserving customer loyalty.

Jordette Applewhite

Understand how rebranding influences purchasing behavior. Dive into the subconscious realm of familiarity and discover the delicate balance between refreshing a brand and preserving customer loyalty.