Behavior Based
Solutions
We don’t just follow trends, we delve into hearts and minds. Human-centered design is the bedrock of our approach, where we journey with you from concept to execution. Forget fleeting tactics and superficial strategies we take a deep dive, uncovering your customers’ needs, both overt and hidden.
We understand the invisible strings that pull and push people towards decisions. By unlocking the psychology of choice, we weave strategies that nudge attitudes and trigger positive actions, tipping the scales in your favor. We seamlessly blend meticulous research with groundbreaking, customer-centric campaigns, crafting bespoke solutions that speak to your audience’s deepest desires, behaviors, and decision-making patterns.
The Applewhite
Difference
The Applewhite Difference
Other Agencies
- You are given a reactive marketing plan that delivers one-and-done solutions
- No real strategy, just marketing tactics
- It includes more assumptions than consumer insights
- Your self-diagnosed marketing needs are central to the plan with little to no validation
- Your purpose isn’t considered in positioning, only features, and benefits.
- Your customers are seen as data points not human beings
- Your marketing objectives don't align with you r business goals
- Wash, rinse, and repeat.
Captivating visuals shouldn’t mask underperforming campaigns. Your customers, your story, your goals – they deserve more than empty promises and unfulfilled potential.
At The Applewhite Agency, we go beyond aesthetics. Ready to rise above the noise? Contact us today and let’s build a winning strategy that fuels your success.
Our Agency
Research
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Research ensures we find your highest-value customer. Consumer insights allow us to develop a hypothesis that your competitors don't have and discover new opportunities to deliver customer value. Afterward, we use creativity to innovate and increase customer satisfaction.
Strategy
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Strategy is the space between your mission, and vision, and your roadmap, and execution. We develop a clear where-to-play and how-to-win strategy built on your organization’s strengths and core capabilities.
Performance
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Sound data lends itself to clear thinking. Therefore, we rely on timely, relevant data to track our progress. We constantly track and analyze key metrics to optimize campaigns and ensure that our clients see a positive return on their investment.
Continuous improvement
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We also use A/B testing and other research methods to optimize our clients' campaigns. By testing different variables like ad copy, images, and calls to action, we can identify what works best and refine our approach over time. This data-driven approach allows us to continually improve our clients' marketing campaigns' performance.