Join us as we sit down with Chris Lambert, the CEO and Founder of Life Remodeled and author of Next Level Non-Profit, a must-read playbook for non-profit and for-profit businesses looking to build a killer team and scale their impact. Stay tuned as we dive into Chris's inspiration behind 'Next Level Non-Profit' and tackle all the marketing questions you've been dying to ask.
Positioning a brand, product, or service isn't automatic. It takes forethought, intentionality, and decisiveness. Join us as we break down the choice cascade framework we use to create game-changing, winning purpose positioning strategies for our clients.
Branding goes beyond mere visuals – it's a family affair with its own stars. While logos and websites shine brightly, there's a trio of unsung heroes that breathe life into your brand. Meet the enchanting siblings: Brand Affinity, Brand Loyalty, and Brand Equity.
Understanding the disparity between a genuine marketing strategy and a mere plan can be the key to unlocking success. We'll guide you through the intricacies and provide insights that will empower you to distinguish between the two.
Discover how time to value can transform your marketing strategy into a gamechanger. Learn the importance of prioritizing efficiency and customer-centricity to achieve remarkable results in record time.
Discover how marketing tactics such as social impact marketing, strategic partnerships, and content marketing can help maximize a lean marketing team and budget during a recession.
As a mission-driven organization, you are fueled by a cause. You have a purpose and a why but is your mission statement enough to guide your organization toward success?
Use these three messaging tips so you won’t be left wondering why your marketing communications keep falling flat or seem ineffective.
As humans, we are all susceptible to biases, and they can be used in marketing to influence the way people perceive and act upon the information.
Branding and Marketing are complementary services not substitutes. They are two essential components of any successful purpose-driven strategy.
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We want to work on projects that let us make a difference and have a massive, positive impact on people’s lives. If that sounds like something you are working on, we would love to be a part of it. Contact us at ask@theapplewhiteagency.com
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